Wednesday, June 17, 2009

"It is about reputation"

Public Relations as a concept is as old as civilisation. According to Edward Berneys who is the nephew of Sigman Freud, and considered one of the founders of PR as a profession or when public relations consultantancy emerged, had something very interesting to say about the evolution of this profession.He said there are three essential elements that make up this job: informing people,persuading people and bringing people together.

Public Relations is an image building tool which is widely used by companies, corporations and individuals alike.It is considered as a managment function which tries to establish mutually benefical relationships between its organisation and its publics.

As the Institute of Public Relations rightly puts it "it is about reputation".The result of what you do; what you say and what others say about you. How true! In a nutshell these few lines tell us the core of what this profession is all about.

Before we get into the history of PR we must understand that just like any other profession this one too has been affected by several factors such as political, social, cultural and economical, which eventually shaped it.

Throughout history, spread across the world we see this profession shaping up, changing and adapting itself with the changing trends across the world.

Pimlott (1955) and others said that the trend of public relations originated in the U.S. The origin of public relations as a profession was in the media & publicists who specialized in promoting circuses, theatrical performances, and other public spectacles (We must thank the journalists for the evolution of this profession!).
The First World War also helped stimulate the development of public relations as a profession. Ivy Ledbetter Lee, a former Wall street journal reporter, Edward Bernays and Carl Byoir were some of the well-known PR consultants at that time. Other countries have only replicated the public relations as practiced in the US. In Europe, public relations as a profession got a boost post world war II. Institute of Public Relations (IPR)and the Public Relations Society of America, PRSA were premier institues started in the late 40s for the advancement of public relations professionals and the profession itself.

Thus, Public Relations as a profession developed around the world due to many factors. In India too Public Relations saw its own origin. Public relations in India is 2000 years old. It has evolved since the days of Emperor Asoka, around 320 B.C. where he used rock tablets as a tool to communicate with the public. Modern public relations was born during the struggle for freedom, in the reign of the British where a number of newspapers at that time were virtually their mouthpieces. The history of Public Relations is as vast as it is fascinating. The story continues...

Tuesday, June 16, 2009

The Journey Begins...

A lot has been written about Public Relations.There are many websites and blogs which endlessly write about the goodness of this profession and there are sites which warn you against its unecessary charms.My blog modestly attempts to bring forth the theories of this profession which makes this profesion the way it is.

what Culbertson, Jeffers, Stone, and Terrell (1993) said has encouraged me to begin writing this blog on the importance of theories in the PR profession.They said that it is because marketing experts depend on theoretical concepts, they have seen much success in being able to target market segments and in positioning products or organizations. Many PR practioners on the other hand though appreciate theory for academic reasons but see little use for it outside the classroom. But the authors sound hopeful when they conclude that seeing the success of marketing people, the PR fraternity will change their minds and adopt theoretical approaches.

I firmly believe in the fact, that to know something in its present you must know its past.History plays a very important role in defining its origin and the theories develop and shape it.

This blog will dig deeper into this profession and construct it bit by bit to see how it is in India and around the world.

Hope you will enjoy this enthralling journey with me and revel in it the way i do...