Wednesday, July 14, 2010
Public Relations Is Truth Well Told!
I read the title somewhere and immediately liked it.Isnt that true? Can an organisation reveal everything to the publics (media) because being transparent is important as said in many definitions of Public Relations?
Rawlins (2008) advocated “transparency through every aspect of corporate communications” (p. 2) that embraces open, authentic communication of organizational successes and failures; facilitates ongoing discussion; and relinquishes a seemingly incessant institutional drive to maintain the image of perfection.
But how important it is in being totally transparent? I m not saying we should go all out in giving information but say that, that will be appropriate for the organsiation in that particular situation.The paper Is Full Transparency Always the Best Approach?exaclty argues the same point, says that infact it is ethically correct for both the organisation and its stakeholders.
Lets say there is a crisis in an organisation will you give all details of the crisis that ocurred or will you be careful only in revealing those facts that are necessary? Or will you simply ignore the situation and pretend as if it never existed? How will you handle a journalist who is screaming into your ears demanding explainations or the community who is upset as it is direclty affected by the crisis?
As a public realtions practitioner will you be transparent or transluscent?