Tuesday, March 13, 2012

My Post at Indian PR forum blogsite: We are like this only!

I have been recently invited to author a PR blog on Indian PR Forum blogsite. Below is the copy of the post.
It is on the link: http://indianprforum.
We are like this only!
It has been established that in India we do public relations, using the personal influence model. This model states that public relations practitioners try to establish personal relationships, friendships, if possible with key individuals in the media, government or political and activist groups.These relationships with key people were known as contacts from whom favours could be taken.Krishnamurthy Sriramesh has done some extensive studies in the 1990s and has further developed this model. In 1991, he identified a technique which led to the further development of the personal influence model, it was called hospitality relations.The main idea behind hospitality relations was to build a strong bond with journalists or other individuals which could later help in important decision making situations.He added in his observations that a public relations practitioner working in India said that 60% of the reason a news release gets published is because it has its roots in personal influence and only 40% has news value. Thus personal influence model played an important role in practicing media relations, a function of public relations.

I did a research sometime back on the effect of the rise in regional journalism on regional public relations. The study was presented at an international conference organised by AMIC (http://www.amic.org.sg/) in Hyderabad in 2011. A significant finding was that most of the public relations practitioners felt that there was an increase in public relations practitioners servicing the regional media, though the trend for all organisations to hire more practitioners was only slowly rising. Respondents from all categories interviewed such as public relations practitioners, academicians and journalists gave their views on the education and skills, understanding of regional cultures, to name a few, required by current and future practitioners while practicing regional public relations.

A thought that arises from the above discussion is that is there any practice in public relations which is peculiar to a region in India which is clearly distinct from other regions? Have you observed this in media relations, event management, CSR or any other functions of public relations? So for example will a public relations activity conducted in Maharashtra, influenced by its regional culture, be different from say another state like Gujarat or Tamil Nadu? Do we have a 'regional public relations practice' which needs to be studied?

What has been your experience?

Friday, March 9, 2012

PR on the internet through Photos & Videos

The internet offers so many opportunities to project public relations works through photos and videos. Sites and software offering services to host photos and photos are plenty and have been extensively used to promote products and services of clients.  Sites such as Flicker, Picasa, Kodak, Ovi share are some to name in the photo share category. Youtube and Vimeo hold prominent place in sharing of videos. Video Blogging or vlogging is a phenomenon catching up slowly. There is a very new website called Pinterest that seeks to catch your attention in bringing both these channels of photos and videos together and this set me rolling in knowing a bit more on it and I thus self-invited (you have to be invited) myself to get on-board and learn a bit more on how a platform combining photos and videos can create a revolution and change the way public relations is always known for most of the times: "It is all about writing". This platform breaks away from the usual writing grind and helps us discover people and things through photos and videos hosted on their original site. Of course, the photos or videos may carry a writing on the original site, But the best part of this was giving full credit to the original author. So no cheating please! 

And I am not doing PR for any of the above mentioned names of sites or softwares :-)