A study of public relations agencies and organisations
with public relations departments based in Mumbai
This paper was presented at the
National Seminar, November 18, 19, 2010
Journalism in India: From Mission to Profession - 1947 to 2010
Organised by
Department of Communication and Journalism
University of Mumbai
By
Meenakshi Upadhyay
Lecturer, Department of Communication and Journalism,
University of Mumbai
It discusses the use of New media as another alternative tool used by PR practitioners by various companies and PR agencies.
