Sunday, November 21, 2010

The Rise in the Use of New Media as a tool of communication in Public Relations

A study of public relations agencies and organisations
with public relations departments based in Mumbai

This paper was presented at the

National Seminar, November 18, 19, 2010

Journalism in India: From Mission to Profession - 1947 to 2010

Organised by
Department of Communication and Journalism
University of Mumbai

Meenakshi Upadhyay
Lecturer, Department of Communication and Journalism,
University of Mumbai

It discusses the use of New media as another alternative tool used by PR practitioners by various companies and PR agencies.

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