Role of Photos in Boosting Public Relations Activities

I had recently conducted a study on how public relations practitioners use photos to enhance their public relations activities.I received quite interesting responses, on the use and this term evolved from their replies "PR photos" The respondents have given elaborate replies where ever necessary.
This paper "Role of Photos in boosting public relations activities" was presented at the National Seminar, November 11-13, 2011 Media, Literature and Language jointly organized by Department of Communication and Journalism, University of Mumbai & Makhanlal Chaturvedi National University of Communication & Journalism, Bhopal.

The abstract is as below:-

Abstract

Public Relations practitioners use photos other than written material about the client/organisation to be given to journalists for publication. This exploratory study seeks to find the use of photos in increasing public relations and its publication intricacies in the media; it will also examine the parameters of selecting photos, before they are sent off for publication over the Internet. The study used questionnaire-survey method and the respondents were PR practitioners from various capacities in PR agencies and companies in India.

Keywords: Public Relations, Photos, photographs, image, Ronald Barthes’ theory of the photographic message, Daniel Boorstein, Agenda Building.